UCSF :Tobacco conglomerates that used colors, flavors and marketing
techniques to entice children as future smokers transferred these same
strategies to sweetened beverages when they bought food and drinks
companies starting in 1963, according to a study by researchers at UC San Francisco.
The study, which draws from a cache of previously secret documents from the tobacco industry that is part of the UCSF Industry Documents Library
tracked the acquisition and subsequent marketing campaigns of sweetened
drink brands by two leading tobacco companies: R.J. Reynolds and Philip
Morris. It found that as tobacco was facing increased scrutiny from
health authorities, its executives transferred the same products and
tactics to peddle soft drinks. The study was published in the March 2019 issue of BMJ.










