TheConversation: Each month, 11.5 million Australians consume fast food.
Alongside traditional burger, fried chicken and pizza chains, new
chains are positioning themselves as healthier alternatives to the
typical, energy-, saturated fat-, sugar- and salt-laden meals on offer
at traditional chains. We know the fast food environment influences our food choices.
Promotions and marketing on labels and websites influence our decisions
about the foods we buy. Many chains are now using claims about nutrient
content and health benefits on their websites to create a marketing edge
and perhaps make us feel less guilty about our next fast food purchase.
