Auckland: A weight management programme delivered via rugby clubs may help curb
 New Zealand’s growing obesity problem, particularly among Māori and 
Pacific men. “In New Zealand 31 per cent of adults are obese and a further 34 per 
cent are overweight. Obesity in males increased from 17 per cent in 1997
 to 30 per cent in 2012/2013, and men have higher rates of obesity than 
women across most age groups,” says Dr Maddison.
“Unfortunately, men do not typically engage with traditional weight 
loss programmes; 88 per cent of commercial programme attendees are 
female,” he say. “The reasons for this may include the perception that 
dieting and weight management programmes are ‘for women’ and concerns 
about feeling out of place in female-dominated groups.”
“Professional rugby with its high male, Māori, and Pacific fan base 
provides an ideal way to deliver weight management programmes,” says Dr 
Maddison.
This study funded by the Health Research Council NZ will modify and 
pre-test an effective and cost-effective programme developed in Scotland
 with professional soccer clubs to determine its acceptability for New 
Zealand men.
“The rapid increase in New Zealand’s obesity rates in recent years is
 a serious health concern,” says HRC Chief Executive Dr Kathryn 
McPherson. “Funding research such as this is vital as obesity and its 
related complications, including diabetes, high blood pressure, cancers,
 stroke, and heart disease, potentially pose the greatest public health 
threat to New Zealand going forward.”
Dr Maddison was one of nine researchers to receive a combined total 
of more than $1.2 million in Feasibility Study funding in the HRC’s 2015
 funding round.