Lund: Children
aged 9 are several times more sensitive to disruptive advertising than
adults. This is shown by studies conducted at Lund University in Sweden,
in which children’s eye movements were measured. Together
with the Lund University Humanities Lab, media and communications
researcher Nils Holmberg has developed a combination of methods for
measuring how much children’s concentration is disrupted by
advertisements.
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Showing posts with label communication. Show all posts
Showing posts with label communication. Show all posts
Wednesday, January 25, 2017
Friday, December 16, 2016
Health: The "Angelina Jolie" Effect
Harvard: Pop
culture icons can influence our fashion choices, dietary habits and
brand preferences, but can celebrities also influence our medical
decisions? The answer is a resounding yes, according to a new Harvard Medical
School study analyzing the rates of genetic testing for breast cancer in
the aftermath of Angelina Jolie’s 2013 op-ed piece in The New York Times.The findings, published Dec. 14 in The BMJ, revealed a large
spike in genetic tests for a gene known to increase breast cancer risk
following Jolie’s op-ed, but no corresponding uptick in mastectomy
rates, suggesting the tests did not lead to increased breast cancer
diagnoses. The results illustrate that celebrity endorsements can fuel the use
of health care services but may not effectively target the populations
in greatest need of such services, the researchers said.
Thursday, June 4, 2015
Are commercial conflict of interests justifiable in medical journals?
BMJ: Are commercial conflict of interests justifiable in medical
journals?
Experts criticise a leading journal’s backtrack regarding policies
on conflict of interest
A group of former senior editors, writing in The BMJ today,
criticise a “seriously flawed and inflammatory attack” by The
New England Journal of Medicine (NEJM) on what that journal
believes have become overly stringent policies on conflicts of
interest.
Preparing expectant mothers for unexpected test results
Scimex: A US author has argued that
clinicians should better prepare expectant mothers for unexpected
findings about their own health, when receiving tests designed to screen
their blood for fetal abnormalities. The author says that pregnant
women are increasingly facing unexpected findings from these tests, and
that parents and caregivers need to be educated on the possibility of
incidental findings and how to handle them.
Tuesday, March 24, 2015
Cancer Patients Want More Information About Imaging Risk
RSNA: A substantial gap exists between patient expectations and current
practices for providing information about medical imaging tests that use
radiation, according to a new study published online in the journal Radiology. Researchers said the findings highlight a need for better communication as medicine enters an era of patient-centered care.
Tuesday, January 24, 2012
How to talk to your doctor
Author : Dr Jennifer Frank University of Wisconsin School of Medicine and Public Health Appleton, Wisconsin
2009-08-18
How to Talk to Your Doctor Getting : the most out of a short-but-sweet office visit
We all, unfortunately, have to go to the doctor now and then. Usually, the doctor is rushed and can use a lot of big words and say things really quickly. It is easy to forget all your questions, mix-up what he or she said, or leave the visit without feeling like you got what you needed. Read below for a 10 point how-to approach to your next doctor's visit.
2009-08-18
How to Talk to Your Doctor Getting : the most out of a short-but-sweet office visit
We all, unfortunately, have to go to the doctor now and then. Usually, the doctor is rushed and can use a lot of big words and say things really quickly. It is easy to forget all your questions, mix-up what he or she said, or leave the visit without feeling like you got what you needed. Read below for a 10 point how-to approach to your next doctor's visit.
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| Image : CDC |
Getting Ready for the Visit
|
What to Bring With You to the Doctor's Office
- All of your medications in the bottles. Include over-the-counter medications that you take weekly (or more often).
- Old medical records from previous doctors, including things like previous mammograms or EKGs.
- A list of what you want to accomplish at the visit.
- A list of any questions or concerns you have.
- Your immunization record.
- A friend, spouse, or family member if you anticipate that the visit will bring up complex or difficult issues. Someone else being present can help remind you to ask all the questions you wanted to ask and can help you remember what the doctor said when you get home.
- A good book or your iPod - in case the doctor keeps you waiting!
10 Steps to Making the Most Out of Your Doctor's Visit
1. Identify your Agenda
There is nothing doctors dread more than to hear "Oh, by the way..." from a patient as their hand is on the doorknob at the end of the visit. As you can imagine, when the visit is over and the doctor is already thinking about the next patient, it is not the best time to bring up a serious concern.Most of the time, the doctor has an idea of what he or she wants to accomplish during the office visit based on the "reason for visit" noted at the time you make your appointment. So, if you have more you want to discuss, make sure that everyone from the receptionist to the nurse to the doctor knows what is on your agenda.
2. Make a List
Write down the top 3 things you want to discuss plus any others (if there is extra time). Make sure to think about the things you want to discuss before you get to the exam room. This way you will have all the information you need at the time of your visit. Maybe you have a question about something you read in the paper - bring the article along. If you want to know something specific about your medication - bring the bottle along. You get the idea. It is kind of like going grocery shopping. If you don't write down everything you need, you will inevitably forget the milk or eggs.3. Ask for the Time you Need
Expecting too much from the limited amount of time allotted for your office visit is another way to sabotage a successful doctor's appointment. In general, a 15 minute visit is about enough time to address one or at the most two concerns. Make sure to let the receptionist know everything you want to discuss at the visit. This way, enough time can be scheduled to make sure you get a chance to get to everything on your list.4. Be Honest
Let's be honest...some of the things you talk about in the doctor's office are downright embarrassing. Sexual dysfunction, hemorrhoids, vaginal discharge, a rash "down there" are all things that can be hard to discuss with your doctor. However, and let me be very clear here, there is nothing we haven't heard as doctors. And I do mean, nothing. So, feel free to spill all the gory details about whatever it is that is concerning you. It is the best and fastest way to get better.5. Be Patient
It is understandable that after you have suffered with some type of ailment for weeks, months, or even years, you want an answer today. Usually it will take some time for the doctor to make a diagnosis (maybe after getting a lab, xray, or other test) and to formulate a treatment plan. In fact, you may want to be wary of any doctor who jumps to a diagnosis and treatment before giving your adequate time to share your history, do a careful exam, and get other needed information. It is also important to give the treatment (whether that is physical therapy or a medication) time to work.
6. Be Nice to the Office Staff
I am amazed sometimes to find out that a patient who was perfectly nice to me was yelling at my receptionist just minutes before. Most of the time, the people who are working in your doctor's office actually like people and want to help you. They understand that nobody is at their best when they are sick, but the receptionist, nurse, lab people, and administrative staff do want to be treated just like you do - politely. In my clinic, I have a very low tolerance for any patient yelling at or cussing at my staff. So, if you can't be nice, you may be looking for a different doctor.7. Make Sure You Understand
It is hard to remember what the doctor said even 15 minutes after you have left the office. A lot of doctors are great at explaining things and writing them down for patients, but a lot of doctors go too quickly through complex information. This really struck me when I had eye surgery. Even though I am a doctor and should know all this stuff (yeah right!), I was given 4 different eye drops to use and couldn't remember which one was just to use "as needed" and which one I was supposed to take every day. If you need to remember more than one thing, it is usually best to write everything down. Ask Me 3 is one approach to making sure patients understand what is going on at a doctor's visit. It recommends that patients ask (and write down the answers to) 3 questions:- What is my main problem?
- What do I need to do?
- Why is it important for me to do this?
8. Tell the Doctor about Barriers
This is a super-important, often over-looked part of the visit. If you can't read or can't read well (this is actually very common), let your doctor know. You may do better by watching a video or getting one-on-one nursing teaching than by reading a pamphlet. If you can't afford your medication, let your doctor know. What is the point to getting a prescription you can't fill? If you are not willing to engage in lifestyle change (losing weight, quitting smoking, etc), let your doctor know. That way he/she can come up with Plan B to get your chronic diseases under better control.9. Follow Up as Directed
If your doctor asks you to come back in 3 months to get that little spot on your arm checked, make sure to do it. If you are not any better after one month on the medication the doctor started, follow up. This is the only way to make sure that you get the care you need, that things don't get worse, and that if the first remedy doesn't work, you move quickly to the next.10. Be the Coach
You are in charge of your health care team. Make sure that you act as the coach. Get input from and advice from your doctor, but take an active role in managing your health care. This incorporates steps 1-9 listed above. Do not be a passive bench-warmer as your health care is decided for you.Additional Resources
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