Scimex: An Australian study has found that
while swapping your brand of smokes and trying to quit are activities
that often occur together,changing brands will not help you quit in the
long-run. A commentary response by a New Zealand author discusses the
difficulties of performing such a study, and adds that the price of
certain products may also account for why people swap tobacco brands. In
a formal response, the authors explain that they collected the data in
best possible way, and disagree with the idea that price plays a role in
the decision to swap tobacco brand.
