Sunday, January 25, 2015

the perfect baby on demand

University of applied sciences Utrecht. Netherlands: By 2045, it will be possible to order the perfect baby, one without protruding ears, allergies or any other deviations from the norm. A woman’s uterus will no longer be necessary because babies will be grown in a special machine.


This was the winning scenario presented by six students from HU University of Applied Sciences Utrecht last Friday at the Future Health Battle event. The winners will have the opportunity to continue working on a prototype over the next six months, which they will then present at the World Design Forum.
The Future Health Battle was organized by U CREATE and brought together over 40 students from different disciplines for a period of five days. Future design thinkers, IT specialists and journalists competed to present the most innovative view of the future of healthcare with the help of the World Design Forum, Philips Design, the Jeroen Bosch Hospital and SOS Alarm. The Battle touched on many ethical dilemmas and discussions: ‘If you never get sick, would you miss getting better?’ ‘Would you choose to have a robotic arm if you had weak bones?’ ‘Would you be prepared to reveal your medical records if it would enable you to find you perfect partner in love?’ and ‘Is getting better the same as feeling healthy?’
One future scenario stood out as going much further than its competitors. Anne van Riel, Roxanne Helder, Anneline Sevenster, Bart van den Brink, Sander Beekman and Jessie Krul devised a scenario called Genbrio. The chairman of the U CREATE jury, Walter Amerika, explains what made Genbrio the winning scenario: ‘This group went through the whole process of design thinking and outlined a convincing and comprehensive view of a possible future scenario in healthcare.’ Journalism students Roxanne Herder and Anne van Riel found it quite scary to let go of everything and advance further and further into their brave new world. ‘In journalism you can fall back on your research, but this was different because everything and anything was allowed. It went well beyond the world of facts and figures.’
In the week of the Battle, the students took to the street to test their future scenarios on the general public. They got some surprising reactions which showed that people are prepared to take the idea of genetically manipulating babies quite a long way. To some people, ordering the perfect baby seemed ‘selfish’. But others felt that this concept would strengthen the bond between parent and child ‘simply because you always want to choose the best for your child’.
For more information about the Future Health Battle, please visit www.futurehealthbattle.nl or search for #FutureHealth on Twitter.