UNSW. Australia: If you’re one of the world’s 1.3 billion regular Facebook users, you’ll know the feeling of being consumed by your news feed. If
you don’t use Facebook, you need only get on a busy train or bus to see
countless people browsing Facebook on their phones, inspecting photos
of their “friends” enjoying themselves. Young women in their teens and
early 20s spend around two hours on Facebook every day.
When constructing a profile on Facebook, most people choose to present an idealised version of themselves. They upload only the best photographs of themselves to their profiles and remove any images that they find undesirable.
Facebook users post around ten million new photos every hour. This provides users with regular opportunities to compare their appearance with others.
We know that
women who often compare their appearance with others are less satisfied
with how they look, particularly when they compare themselves with
others who they think are more attractive.
Decades of research also shows that viewing
images from traditional forms of media, such as magazines or
television, can cause young women to be dissatisfied with their body and
put them in a more negative mood.
But our recent research shows
that while spending time on Facebook increases some young women’s
concerns about their face, hair and skin, it doesn’t necessarily affect
how they feel about their body.
This could be because Facebook contains more images of people’s face than
images of their overall body. So when browsing your news feed, you are
likely to have more opportunities to compare with other people’s faces
than with their weight and shape.
In our study,
112 female university students spent ten minutes browsing either their
Facebook account or an appearance-neutral control website. We then asked
them to rate their current mood and levels of body dissatisfaction.
We
also asked participants to describe three things they would like to
change about themselves and categorised these responses as being weight
and shape-related changes or face, skin and hair-related changes.
One week later participants reported on how often they generally compare their appearance.
We
found that spending time on Facebook did not impact how they felt about
their body. Instead, after spending time on Facebook, women who
compared their appearance with others more often were more motivated to
change their facial features, skin, and hair than women who viewed the
appearance-neutral website.
This is consistent with other research,
which found no difference in weight and shape preoccupation between
young women who spent 20 minutes on Facebook or a control website.
We
also found that spending even a short time on Facebook put young women
in a more negative mood. This may be because they were comparing
themselves with others on other non-appearance aspects, such as how
often they go out with friends or how much they have travelled. People
will compare themselves with others on aspects that are important to
them.
Despite rumours that Facebook usage is in decline, it remains the most popular form
of social media. Rather than encouraging young women to avoid social
media, parents and educators can talk to girls, from an early age, about
the idealised nature of images and content posted on social media and
the impact that comparing such content can have on their mood and
appearance concerns.
We can also encourage young women to post
less appearance-based content to their profiles and to follow or “like”
pages that promote better self-esteem and more positive body image.